Today in the age of technology, the Internet has taken over the world. It has helped millions of businesses around the globe to establish a stable firm without experiencing any major problems. There are several Internet tools using which one can easily overcome all the hurdles in becoming a worldwide brand. PPC and AMP are two such tools which have helped a lot of people in achieving their dreams and it too can help you to achieve so.
WHAT EXACTLY IS PPC AND AMP?
PPC is an acronym of Pay-Per-Click. It is an Internet marketing tool used by businesses to drive traffic to their website. Every time an ad is clicked on a host site by a visitor, the owner of the advertisement pay a certain amount of fee to the host. This is basically a way to buy visitors rather than opting for conventional method to gain traffic.
AMP or Accelerated Mobile Pages has more or less the same function to attract visitors by providing them with a lag-free web portal so that they feel interested in coming back to the site. It is nothing but a stripped down version of a web page that runs smoothly on the mobile device.
HOW THESE THINGS WORK?
The working of PPC and AMP is quite simple. If one can understand the whole working functions of it, one will definitely go with the services.
Pay-Per-Click, as the name suggests, redirects the users from the host site to the desired location. The advertiser pays a certain fee to the host in order to display his or her advertisement on his webpage. When a visitor clicks on the advertisement, it takes the person to the destination platform thus generating traffic.
On the other hand, when a page is created using AMP HTML, it helps to load a webpage much faster than that on desktop or laptop. It basically removes all the elements from the web page that leads to the slow loading of the page.
BENEFITS OF USING PPC AND AMP
Although these two processes completely different from each other, both of them offers the same sort of benefits. These are:
- It helps to boost search rankings by generating traffic
- Accelerated Mobile Pages helps to retain a visitor for a longer period of time by displaying fast and efficient web pages.
- Unlike the conventional methods, these two shows quick results in terms of generating traffic.
- Works very efficiently in terms of targeted audience.
- Both of these methods are a cost-effective process.
There is potentially no harm in opting either PPC or AMP services. If one prefers to go with the services, it will only help them to achieve their dreams. Except in the case of PPC, one might not be able to experience a quick growth because of people, in general, tend to avoid advertisements of any sorts. However, with the help of a genuine professional, this flaw of PPC and be easily minimized.
HOW TO TRACK IT?
When it comes to tracking PPC and AMP, all you need to have is either Google Ad Words or Google Analytics. Since both the services are related to Google hence you will easily be able to track your data through such tools.